Client:
A leading global event management company based in the United States, specializing in B2B conferences and exhibitions across tech and healthcare sectors.
Industry:
Event Management
Region:
North America
Challenge:
The client was struggling to build a qualified and relevant prospect database for their upcoming series of B2B events. Their in-house marketing team lacked the resources and time to source accurate contact data across decision-makers in niche industries and geographies. They needed a scalable and reliable lead generation solution to support attendee acquisition, sponsor outreach, and email marketing campaigns.
Objectives:
- Identify and build a targeted list of decision-makers (CMOs, Heads of Marketing, Event Directors) across tech and healthcare industries.
- Ensure data accuracy, relevance, and compliance with regional data privacy regulations.
- Deliver a verified, ready-to-use contact database for campaign execution.
- Provide ongoing support for monthly lead generation campaigns.
Audentia’s Approach:
- Conducted in-depth ICP (Ideal Customer Profile) analysis with the client.
- Utilized internal research experts and proprietary tools to source intent-based, role-specific contact data.
- Applied multi-level data verification and enrichment processes to ensure 95%+ accuracy.
- Delivered segmented contact lists categorized by industry, title, geography, and intent signals.
Key Services Provided:
- Custom B2B Data Research
- List Building & Contact Discovery
- Data Validation & Enrichment
- GDPR-Compliant Lead Generation
- Campaign-Ready File Delivery (CSV/CRM Format)
Results Delivered:
- 6,000+ qualified contacts delivered over 3 months
- 80% of leads matched the client’s buyer persona
- 22% email open rate and 12% response rate from the first campaign
- 150+ meetings scheduled via outbound outreach powered by Audentia’s data
- Enabled the client to focus on strategy and closing, not sourcing and scrubbing
Client Feedback:
“Audentia Data Services became our extended lead-gen arm. Their research depth, accuracy, and commitment to timelines helped us scale our outreach and build lasting connections with high-value prospects.” - Marketing Director, Global Event Company
Need Targeted Leads That Actually Convert?
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