Client:
A UK-based fintech company providing innovative payment processing solutions to SMEs and enterprise clients.
Industry:
Financial Technology (Fintech)
Region:
United Kingdom & Europe
Challenge:
The client’s marketing and business development teams were struggling to engage the right decision-makers within high-value accounts. Their existing prospect database was outdated, with missing contact details and limited insights into buyer intent. As a result, outreach efforts were underperforming, and sales cycles were longer than necessary. They required a bespoke, high-accuracy B2B database to target the right audience, accelerate conversions, and improve ROI.
Objectives:
- Develop a customised B2B database tailored to the client’s Ideal Customer Profile (ICP).
- Achieve 95%+ data accuracy with full compliance to UK GDPR standards.
- Achieve 95%+ data accuracy with full compliance to UK GDPR standards.
- Include in-depth account intelligence such as industry trends, purchase triggers, and decision-maker hierarchy.
- Deliver CRM-ready, campaign-ready data for immediate use.
Audentia’s Approach:
- Conducted ICP alignment workshops with the client’s sales and marketing teams to define key targeting parameters.
- Utilised proprietary research tools, UK business directories, industry-specific data sources, and intent signal platforms to identify high-value prospects
- Applied a multi-step verification process including human validation, email domain checks, and GDPR compliance review.
- Segmented the final database by industry, role, geography, and buying intent to enable precise targeting.
Key Services Provided:
- Bespoke B2B Database Development
- Account Profiling & Intelligence Gathering
- Decision-Maker & Influencer Contact Discovery
- Data Validation & Enrichment
- GDPR-Compliant Lead Generation
Results Delivered:
- 9,500+ targeted decision-maker contacts delivered within 6 weeks.
- 90% match rate with the client’s ICP.
- Achieved a 29% email open rate and 15% reply rate in initial campaigns.
- Reduced prospecting time by 45%, enabling the sales team to focus on closing deals.
- Supported targeted ABM (Account-Based Marketing) campaigns that led to a 2.5x increase in qualified sales opportunities.
Client Feedback:
“Audentia Data Services delivered exactly what we needed — high-quality, accurate, and compliant contact data. It’s transformed our outreach and given our sales team a huge productivity boost.”
— Head of Marketing, UK Fintech Company
Looking to Strengthen Your UK Market Outreach?
Partner with Audentia Data Services for precision-built B2B databases tailored to your market, audience, and growth objectives. Let’s power your campaigns with the right data — from day one.